Tell me a little about yourself. How did you get your start as a Stylist?

I have always been into Fashion but being from a very strict family background, I had to focus on doing more “down to earth” studies.

I therefore studied Business administration with a specialization in Marketing. It was a very good course because it allowed me to learn how a business work and how to market it. This was very handy for the Family business as we had 2 Boutique of ready to wear in Paris. Those skills allowed me to help maximize profitability for the family business, which was great. Managing one of the boutiques I got really close to clients, and started to advises them on garments to wear for specific event which made me realize how much I love fashion!


Did you have any formal training or are you a self taught Stylist?

I am a self-though stylist and I have been styling for almost 2 years now.

Do you think going to school for styling is important to excel in the business later on?

I personally think that style is a matter of taste therefore I do not really believe it can be thaught.You either have taste and a good eye for it or you don’t but I will agree that taking courses can help sharpen your existing skill.
As I said earlier this is my personal opinion and experience as a stylist but everybody is different so there might be people who learn how to become a stylist.

Did you always want to be a stylist or did stumble into it? Did you begin working with a company? When did your freelance career begin?

Well I left the family business because I was given the opportunity to go and work for TNS a multinational market research company. The position I was hire for was based in London. I worked for this company as a Communication Executive in the marketing department for 4 years.

Then the economical climat went really bad so I was made redundant for economical reasons. I then had to do a lot of temporary jobs until I found out I was pregnant which was a wonderful news.


I therefore too some time off to look after my little angel ☺. After a while I started thinking about my life and what I really made me happy. That is when I realized that I did not want to go back to an office job because it was not fulfilling me. I needed more. I therefore decided to go back to my first love which was fashion, as a fashion stylist and since then I never went back. I am now a freelance stylist working on commissioned project for various magazines, designers and photographers.

Who or what inspired you to become a stylist?

I have always had a strong interest in Fashion but never really could point out what exactly I liked until I found myself helping a friend organizing a found raiser fashion show. That is where I kind of had my first real experience as a stylist and I loved it. That is where I realized that is it! I am a Fashion Stylist.

What are your biggest challenges?

I think the biggest challenge for a stylist is to find the perfect team. By that I mean the team that will be able to help you interpreat the client’s brief in the best way you can. Then the hardest bit, you need a team that is in total harmony and feed from each other’s idea. Once you find that you already to rumble.

What advice do you have for photographers for working successful with a stylist?
My advice to photographer would be to interact a lot worth the stylist and if possible work on moodboard and concept together so that you will have a better understanding of each other’s work. It will then make it easier to define a clear theme and to start sourcing garments.

Will you be involved in a show at London Fashion Week?
This year I will be attending the London Fashion week as a blogger, which will allow me to mingle with fellow fashion lovers. I have a lot of shows to attend so it is definitely going to be an intensive week for me.

How do you work? What is your process?

I personally first of all like to have a meeting with the photographer to have an idea of the kind of images he or she is trying to create. I then I give feedback on the ideas and try to feed them with more concept when possible. We then select together the res of the team and choose the model.

What other projects are you working on?

I have been offered the opportunity of being a contributor stylist on Momentum Le Magazine, which is an online magazine. It should be a very interesting project. I am also planning on shooting some commission shoots as I have bookings up to end of December at the moment. It is going to be intensive work but it is worth it when you get to see the completed work.

Do you have any website(s) you would like me to link to from this interview?
Website: www.crystalderoche.co.uk
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